Illuminating The Path Of Progress :: essays research papers

Illuminating the Path of Progress Thomas Alva Edison is the most famous inventor in American History. Edison designed, built, and delivered the electrical age. He started a revolution that would refocus technology, change life patterns, and create millions of jobs. He became famous for his scientific inventions, even though he was not a scientist. His real talent was his ability to clearly judge a problem and be persistent in experimenting. He was the master of the trial and error method. Thomas Edison was born on February 11, 1847 in Milan, Ohio. He was the last of seven children born to Samuel and Nancy Edison. Edison's early life was spent in Ohio near the nation's busiest grain port. He spent time exploring the canal and played near his father's shingle business. When Alva was a child, he had scarlet fever. The fever damaged his hearing and delayed his entrance into school. Edison was curious about the world around him and always tried to teach himself through reading and experiments. Alva spent three years in home schooling. He was taught by his mother. He later returned to school but left at age twelve to get a job and help support his family. Edison got his first job selling newspapers and snacks to the passengers on the train between Port Huron and Detroit. Edison bought a used printing press in 1862 and published the Grand Trunk Herald for passengers. It was the first newspaper published on a train. When Edison was fifteen, he was taught Morse code and became a manager of a telegraph office. Edison got the idea for his first invention from working here. His first inventions were the transmitter and receiver for the automatic telegraph. At 21, Edison produced his first major invention, a stock ticker. In 1869, when Edison was twenty-two, he patented his first invention and advertised that he would devote his time to bringing out his inventions. The first patent received by Edison was for a vote recorder. Years later Edison's design was put in use by state legislatures for use by the public in general elections. By the age of twenty-three Edison owned two factories to manufacture telegraphic equipment and had money to pursue his research. On December 25, 1871, Edison married Mary Stilwell. They had three children. Two of his children were nicknamed Dot and Dash after the Morse code. In 1880 Edison made a discovery in science. He noticed that when a metal plate was inserted into a light bulb, the plate became a valve and the current could be controlled. This discovery is known as the "Edison Effect.

Compare a product(beer) in two different brand Essay

Introduction In order to understand the purpose and significance of the integrated communication process, it is useful to compare to brand within the same product category. This report seeks to provide an understanding of the effectiveness on campaign strategies. In doing so, a critique of the contrasting creative strategy and communication objectives will be attained. An insight on target market and market partitioning approach comes into the scope of this report. Product Category The product category chosen is food/drink product, especially on beer product. The following two brands are both from foreign market, with high reputation in Asian and Europe respectively. Our Tiger Beer campaign was â€Å"Discover the tiger† sourced from The Face (February 2003) (See Appendix A). The competing brand for comparison will be the â€Å"Reassuringly Expensive† campaign from Stella Artois done by BBDO, which was an award-winning ad on several advertising ceremony. (See Appendix B) Communication Objectives Since Tiger Beer is unfamiliar to Western market, the objective here mainly focuses on brand awareness to the target customer. Encouraging consumers who have never try our brand to try it by using a creative headline. In this sense, our brand is informing target customers the existence of our brand, try to penetrate into the Western market. We aimed to change the target market’s image of Asian brand and move consumers through to purchase. In fact, Asian beer brand are rarely advertised on Western countries magazines, Tiger Beer wish to differentiate itself from other foreign competitors through the message â€Å"Discover the tiger†. Which achieve a high awareness by leaving a question mark to most of the reader. The communication objectives for Stella Artois include brand attitude and brand recognition. As this beer has been on the market for a long time, advertising has moved from brand awareness to brand recognition, it wants consumers to associate the brand with their lifestyle. Stella Artois’s objective is to ensure its premium beer position in the market by matching the good quality beer with â€Å"well quality people†. Since they well understand their target market’s need, the campaign theme is to form a positive attitude towards the brand. As you can see in the ad, the communication message is aim directly to a specific group and the idea is outstanding amount competitors. In more situation, potential buyers become aware of more than one brand in a given product category (Rossiter 1997). Therefore, Stella Artois has used an effective visual message on this campaign to evoke viewers ’emotion and increase the percentage of consumers in the target market who associate specific features or lifestyle with their brand. Target market Based on the communication objective, it is clear that two advertisements have distinctly different target markets. From the Tiger Beer advertisement, we can infer that the target market is comprised of young male between the ages of 18-25, due to the fact that the advertisement was advertised in The Face. This magazine has a readership comprised predominantly of young male between this age group. This group of people may have already heard of Tiger Beer, and are looking for more confirmation from reference group. They are likely to try new thing, social connections and quality of the beer are important factors in the decision-making process. In a certain extent, this group is favourable brand switchers. Their awareness may change over time and causes less-frequent purchase of our brand, unless we can provide a moderately favourable attitude towards the brand (Rossiter 1997). While Stella Artois was aimed at brand recognition, they have an established customer basis, which can be described as brand loyal (Rossiter 1997). They  have strong favourable attitude toward our brand, they look forward to purchasing a premium lager, which delivers quality and satisfaction. Stella Artois is simply about quality, not price; drinkers will pay a premium price for Stella Artois due to its commitment to quality. Certainly, Stella Artois is affordable to them as they are in middle or high-income group. From the above, the following table summarises and contrasts the target markets characteristics. Tiger Beer Stella Artois Age 18-25 25 or above Social status Middle income classAsian backgrounds Higher incomeHigher education level Purchase behaviour Brand switching Brand loyalty Lifestyle Young irreverentSocial activities Quality lifestyleStyle society Factors influenceDecision-making Reference groupFinancial statusCulture/social class SituationEmotionPast decision Market Positioning It is obvious that both company have differentiated their brands from others in the minds of the target market. It would be significant, as a link needs to be established between the brand benefits and the target consumer to create a positive brand image in relation to competing brands. Both of the ads have positioning strategies that focus on the consumer rather than the competitor. Ø Repositioning Tiger Beer adopts this strategy due to the recent acceptance by Western  countries and targeting it to a new market segment. Since they have previously built up a good reputation in Asian countries with value, quality and taste. Tiger Beer has chosen to direct it’s advertising to younger who prefer adventure. Moreover, it was positioned itself as a mystery Asian flavour instead of sportive and excitement image with their sport sponsorship campaign. (Belch & Belch 2001) Ø Positioning by product attributes and image Stella Artois is positioned on the basis of particular characteristics that differentiate it from its competitors. The slogan â€Å"Reassuringly Expensive† has been used since the 80’s. The key benefit stressed here is the quality, prestige image and value, which is the basic category need for a premium beer. Such elements are usually started at the top of the partitions; Stella Artois was well planned for it’s customers to evaluate these elements in their decision-making process. Creative Strategies & Tactics This involves several elements to bring out the central message for the advertiser to achieve their desire outcome. The stronger the idea, the more effective the ad can communicate to consumers. As both of the companies have adjusted the communication objective to fit for target market, we can see that both companies have effective use their budget to shift away from traditional beer advertising. Ø Advertising Appeals Both of the ads are using an emotional appear as a basis. For the Tiger Beer, we see an Asian woman in the centre of the picture. The woman looks straight at the reader of the ad and holding a small kerosene lamp, burning. Next to her is a rickshaw with a bottle of Tiger Beer in the seat. The street was extremely dark and silent with some Chinese glim at the end of the street. The advertisement tries to attract the reader with the notion of the mystical and strange. (See appendix A) Stella Artois uses a remainder advertising approach on their latest campaign. The campaign background is luxurious, elegant furniture such as a designer chair or a piano, which is being damaged with an opened cap putting on it. The ad appears to be simple but hard to understand, unless viewers of the ad have some ideas on the brand. For the target market point of view, it was highly associated with the Stella Artois brand image. And leave a strong curiosity to the viewer. (See appendix B) Ø Headlines and Visual elements The Tiger Beer using a question in Chinese at the top right hand corner to enhance the Asian feeling. The meaning of that heading is: â€Å"Do you have gut?† Which implies that Tiger Beer is an Asian mystery to western countries, try this beer if you are brave enough. It hopes to generate an answer of â€Å"Yes, I do, I will try the beer.† Secondly, there is a sub-heading at the bottom of the ad: â€Å"Discover the tiger†. So what is the connotation of this advertisement? Firstly, it tells the reader that when he or she drinks this beer, they will â€Å"discover the tiger†. There are several connotative meanings represented in it. It depends on the view the reader takes. For example, we can assume that the woman represents the tiger. She is the one to appear strong, to control the situation. The black hair and black lipstick and dark eyes give her a mystical and dangerous appearance. Moreover, the content of appeal are of sexual nature, which is effective in gauging the attention of its target market. Stella Artois continues to use the â€Å"Reassuringly Expensive† as sub-heading at the bottom of the ad. The wording is small as for the conclusion after reading the visual elements. Which encourage the target customer to believe that Stella Artois is a good quality beer, it is worthwhile to open up the bottle on the edge of the furniture immediately without looking for the bottle opener. This slogan can build up a resonance with the target audience and has adopted across all of its advertising to reinforce the perception that this is a premium beer. The overall picture was simple and clear, nothing else. It would be enough to convey a sense of premium quality. (Paul  Messaris 1997) Ø Advertising Media Both advertisements were found in fashion magazines. As magazines have narrow exposure levels, niche magazine such as The Face and I-D have directly targeted to the intended audience. Generally, an effective communication campaign relies on budget. Tiger Beer has trade-off between reach and frequency. In this case, what Tiger Beer doing is reaching a few people a lot of times. Tiger Beer has used several advertising appeal and spent the same budget in only one media, such as magazine; therefore, a much smaller number of people will be exposed to the advertising, but they will be exposed very frequently. In contrast, Stella Artois scattering their budget across a number of different media. According to a research in UK, it allocates the largest slice of spent on TV commercial, followed by magazine and billboard. The reason is that Stella Artois use other communication channels such as magazine to make to campaign stronger and gives the overall communicate program a greater synergy. (AdNews 28/2) Bibliography 1. Rossiter, John & Larry Percy, Advertising, Communications & Promotions Management, 1997, McGraw-Hill. 2. George E. Belch & Micheal A. Belch, Advertising and Promotion, An Integrated Marketing Communication Perspective, 2001, Fifth edition, McGraw-Hill. 3. Paul Messaris, Visual Persuasion, The role of image in advertising. 1997, Sage Publications. 4. AdNews 28 February 2003 5. Asia Pacific Breweries LTD (Annual Report 2001) http://www.apb.com.sg/report/01-brews.html 6. Tiger Beer Corporation www.tigerbeer.com/main 7. Stella Artois Homepage www.stellaartois.co.uk

Analysis Of Ray Bradbury s The Sound Of Thunder

Technology plays a large roll in society today. Ray Bradbury uses technology in many of his stories to show what types of effects technology can have on society. Whether it be with dinosaurs, nurseries, or smart homes, Bradbury always manages to convey a common theme across many of his stories. This common theme that Bradbury focuses on is the adverse effects that technology has, or may have in the future, on society. One story where the theme of the effects of technology is evident is â€Å"A Sound of Thunder†. In this story Bradbury uses a time machine to show the types of problems that could occur when people abuse technology that they do not fully understand. In the story, the character Eckels takes a trip back in time to hunt dinosaurs. During his trip he speaks with his guide Travis about why they take such precautions and he responds with â€Å"We don’t want to change the future. We don’t belong here in the past† (Bradbury 3). With this response Br adbury shows how he feels that technology could be used in ways it should not be. As technology advances society needs to be careful on how it is used, as access to powerful technology, such as a time machine could be dangerous. Another thing the guide said to Eckels was â€Å"Who knows? Who really can say he knows? We don’t know. we’re guessing. But until we do know for certain whether our messing around in time can make a big roar or little rustle in history; we’re being careful† (Bradbury 4). This is another fear of Bradbury. One dayShow MoreRelatedMy Analysis About a Sound of Thunder961 Words   |  4 PagesMy Analysis about A Sound of Thunder --By Lillian ( Class:2, No:2) A Sound of Thunder is a short story written by Ray Bradbury which belongs to the genre of science fiction. The story set in A.D.2055 when time travel is possible, this is the story of a travel agency, Time Safari Inc., that arrangeed hunting trips back in time to hunt dinosaurs. It is also a futuristic story about how changing a small thing can result in a huge change somewhere down the timeline

Identifying the Most Common Hardwood Trees

Hardwoods or broadleafs  are trees  classed as angiosperms or plants with ovules enclosed for protection in an ovary. When appropriately watered on good fertile sites or fed  in the landscape with a special tree fertilizer mix, these ovules will rapidly develop into seeds. The  seeds then drop from trees as acorns, nuts, samaras, drupes and pods. Hardwoods have either simple or compound leaves. Simple leaves can be further divided into lobed and unlobed. Unlobed leaves may have a smooth edge (such as a magnolia) or a serrated edge (such as an elm). The most common North American tree is the red alder. It has oval-shaped leaves and a reddish-brown bark. They can grow as tall as 100 feet and are found mostly in the western United States and Canada. Difference Between Hardwood and Broadleaf Broadleaf  trees can be evergreen or they can persist in dropping their leaves over the entire  winter. Most are  deciduous and lose all their leaves over a short annual fall drop. These leaves can be either simple (single blades) or they can be​ compound with leaflets attached to a leaf stem. Although variable in shape, all hardwood leaves have a distinct network of fine veins. Here is a quick leaf identification key of the common hardwoods in North America. Hardwood: Trees with broad, flat leaves as opposed to coniferous or needled trees. Wood hardness varies among the hardwood species, and some are actually softer than some softwoods.Deciduous Perennial plants which are normally leafless for some time during the year.Broadleaf: A tree with leaves that are broad, flat and thin and generally shed annually. Difference Between Hardwood and Softwood The texture and density of the wood a tree produces puts it in either the hardwood or softwood category. Most hardwood trees are deciduous trees, which lose their leaves annually, like elm or maple. Softwood comes from a conifer (cone-bearing) or evergreen trees, such as pine or spruce. Ron Biedenbach / EyeEm / Getty Images The wood from hardwood trees tends to be harder because the trees grow at a slower rate, giving the wood its greater density. Most Common Hardwoods Unlike the conifers or softwood firs, spruce and pines, hardwood trees have evolved into a broad array of common species. The most common species in North America are oaks, maple, hickory, birch, beech and cherry. Forests, where a majority of their trees drop leaves at the end of the typical growing season, are called deciduous forests. These forests are found worldwide and are located in either temperate or tropical ecosystems. Deciduous trees, like oaks, maples, and elms, shed their leaves in the fall and sprout new ones every spring Common North American Hardwood List Here are some of the most common hardwood trees found in North America, along with their scientific names. ash  - Genus  Fraxinus  beech  - Genus  Fagus  basswood  - Genus Tilia  birch  - Genus  Betula  black cherry  Ã‚  - Genus  Prunus  black walnut/butternut  - Genus  Juglans  cottonwood  Ã‚  - Genus  Populus  elm  Ã‚  - Genus  Ã‚  Ulmus  hackberry  Ã‚  - Genus  Ã‚  Ã¢â‚¬â€¹Celtis  hickory  Ã‚  - Genus  Ã‚  Carya  holly  Ã‚  - Genus  Ã‚  IIex  locust  - Genus  Robinia  and  Gleditsia  magnolia  Ã‚  - Genus  Ã‚  Magnolia  maple  - Genus  Acer  oak  - Genus  Quercus  poplar  Ã‚  - Genus  Populus  red alder  Ã‚  - Genus  Ã‚  Alnus  royal paulownia  Ã‚  - Genus  Paulownia  sassafras  Ã‚  - Genus  Ã‚  Sassafras  sweetgum  - Genus  Liquidambar  sycamore  Ã‚  - Genus  Ã‚  Platanus  tupelo  Ã‚  - Genus  Ã‚  Nyssa  willow  Ã‚  - Genus  Ã‚  Salix  yellow-poplar  - Genus  Liriodendron japatino / Getty Images

Recommending a Computer System - 997 Words

m Recommending a computer system By Mark Woods Contents Page Page 1: Title Page Page 2: Contents Page Page 3: Introduction Computer Systems Page 4: Computer Systems Cont. Page 5: Specification Comparison Table Internet and e-mail Conclusion 2 Introduction This is a report written for Sharon Woods. Sharon is a self-employed beautician who is in need of a computer system to use in her business and for personal use and so came to I for advice. Sharon has a beauticians in the city centre, But will also be using her computer system at home in her study. The computer system†¦show more content†¦And the 500GB hard drives on all of the laptops in this report are more than up to the task of storing all of Sharon’s music. To use internet in her beauticians, I would recommend Sharon would be best to look at some sort of USB dongle. However I would recommend she downloaded all of her music at home so as she didn’t eat into her data allowance. As for e-mail Sharon could create two separate e-mail accounts with windows hotmail as she could personalise her e-mail addresses to her liking. Conclusion The laptop I am going to recommend is the ACER Aspire S3-391 Ultrabook.Overall it is the best laptop for Sharon’s business and personal needs.It provides her with the software she needs to create her own advertisements, invoices, letters and to keep track of her accounts for her business. It also provides her with the ability to surf the internet and go shopping online as well as download music and due to the Acer having a DVD re-writer allow her to create her own CDs through windows media player. The Acer also is the lightest laptop in this comparison and therefore will be easy for Sharon to transport between her beauticians and home. 5 Mark Woods Recommending a computer system Acer Lenovo Sony VAIO RAM 4GB 4GB 4GB Hard drive 500GB 500GB 500GB Cd/DVD Drive DVD Re-Writer DVD Re-Writer SupermultiShow MoreRelatedFunctional Status Of The Client s Laptop Essay1126 Words   |  5 Pagesprocessing, reading comprehension, reading, executive function and the writing process. Functional Limitations and Potential Assistive/Rehabilitation Technology Solutions: Genevieve is familiar with using a computer. She currently purchased an ASUS, Windows 10 laptop with 8GB of RAM, 64 Bit operating system. She has a cell phone with 4GB of RAM., and she does not have an All in One printer. Reading: Genevieve states so she can read, but reads at a slow rate. 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Hot topics in IT comes out every 1 or 2 decades, such as personal computer, internet, become the compulsory transformation choice to organisations. However, big data seems different from the above, partly because big data is not about technology as much organisation transformation. By utilizing the big data, organisations should transform

Editorial Essay Journal of Clinical Epidemiology

Question: Write theEditorial Essayfor Journal of Clinical Epidemiology. Answer: Introduction The power supply of Victoria might be at danger as the supplier of almost thirty percent of power requirements of Victoria, Loy Yang A, near Traralgon, south east Victoria, notified that it could sack the entire workforce after the ongoing dispute with the workers. The negotiation over the increase of wage is going on for almost last twelve months followed by an official strike by the union workers. After the workers reject the offer of having twenty percent rise in their wage in four years, the company has announced the termination of the agreement covering around five hundred workers, which technically means a heavy cut in the payment if the recent move by the company is succeeded. However, The Construction Forestry Mining and Energy Union had indicated that they might apply to Fair Work Commission in order to run a ballot to take the decisions of authorising the industrial action. After running the secret ballot, the management of the organization was quite disappointed with the o utcome, as around seventy per cent of workers had rejected the new payment offer. This dispute between the management and workers could lead to a serious threat to the energy supply of Victoria (Knepper et al., 2016). Discussion As reported before the workers have gone for a twenty four hour planned strike on the Christmas Day, which restored the threat of shutting down as the energy demand on the holidays increase in a good percentage. The primary concern of the company right now is to supply the required energy, as the rejection offer of the workers has raised the chance of jeopardising the energy supply (Shah et al., 2015). The stakeholders of the company can fall into serious trouble if the disruption gets another boom to it and the highly uncertain industrial disputation might put the business at risk. The district president of the union has blamed the company management of enhancing the dispute by saying that the company had rejected the chance of genuine negotiations and following an earlier policy of the company of bringing an end to the organizations while a dispute takes place. However, if anything of that sort happens to Loy Yang A, the power supply of the state might be seriously jeopardised. Our highest paid unit controllers would earn $3,000 a week, their pay would drop to $1,000 a week, so they would lose $100,000 a year," Mr Dyke, CFMEUs Victorian mining and energy division secretary said. The rejection of the compromise proposal by the Fair Work Commission, which proposed an annual rise of the five percent with no changes in superannuation, had also been rejected by the workers. According to the union, despite providing forced redundancies, the proposal could result in loosing around thirty six jobs. This disputative situation now requires a serious move by the directors and the management of the company, as the situation is getting uglier by the course of time and both the parties are at continuous loss due to their conflict of interest (Agoritsas et al., 2016). The management is expected to meet these obligations in the commercial field, but it is their primary responsibility to work beyond the legal and commercial fields and get an end to the dispute exercising his power and influence in the company. Conclusion The general manager of Loy Yang A had stated that the outcome of the compromise proposal is disappointing for them as this was quite an impartial one retaining the generous pay and other conditions of the company. He has called the votes being uncertain and stated that the employees could face a loss in the payment and conditions and decided to cancel the agreement seeing the case going against the general sense. The directors of the company have kept the consumers at the top priority and tried to resolve the issue. This has been a clear case of conflict of interest, where the employees have given priority to their own good, but the management has kept the consumers at the top of the priority list Grosser et al., 2014). The directors should consider both the relevant parties and then come to a final decision, and that could lead to a peaceful outcome. Reference List Agoritsas, T., Neumann, I., Mendoza, C., Guyatt, G. H. (2016). Guideline conflict of interest management and methodology heavily impacts on the strength of recommendations: comparison between two iterations of the American College of Chest Physicians Antithrombotic Guidelines.Journal of Clinical Epidemiology. Cosgrove, L., Krimsky, S., Wheeler, E. E., Peters, S. M., Brodt, M., Shaughnessy, A. F. (2017). Conflict of Interest Policies and Industry Relationships of Guideline Development Group Members: A Cross-Sectional Study of Clinical Practice Guidelines for Depression.Accountability in Research,24(2), 99-115. Grosser, K., Moon, J., Freeman, R. E., Nelson, J. (2014). Special Issue on: Gender, Business Ethics, and Corporate Social Responsibility.Business Ethics Quarterly,24(02), 303-306. Knepper, W. E., Bailey, D. A., Bowman, K. B., Eblin, R. L., Lane, R. S. (2016).Duty of Loyalty(Vol. 1). Liability of Corporate Officers and Directors. Shah, M., Garcia-Alias, G., Choe, J., Gad, P., Gerasimenko, Y., Tillakaratne, N., Zhong, H. (2015). Conflict of interest.Brain,138(1), e332.

Testament of Youth free essay sample

This essay is an analysis and critique of Vera Brittains Testament of Youth. This paper takes an in-depth look at the life of feminist Vera Brittain through analyzing her autobiography, Testament of Youth. The author discusses Brittains experiences during World War I, her relationships, and her frustrating struggle as a female attempting to enter a male-dominated university while also working as a nurse. From the Paper: Vera Brittain?s education, social background and war experiences greatly affected her attitudes about life and her relationships with the various people in her life. She had enough courage and conviction in her principles to believe that a woman?s point-of-view was worthy of being recorded during this period. Many feminists have developed due to turning to education, careers or writing in order to free themselves from the limitations of their place, time and gender. In this way, Brittain?s obscurity, youth and sex are reaffirmed by her construction of her life, so that others might view who and what she is. We will write a custom essay sample on Testament of Youth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page